The Power of a Compelling PowerPoint

By Luke Geiver | March 16, 2014

PowerPoint presentations don’t typically leave us with a sense of pure excitement and genuine interest.  At least not the kind of excitement and interest that inspires us to open the lap top or notepad to record our thoughts and scribble down our action plans inspired by the perspective or information in the PowerPoint slide. The presentation Leen Weijers, vice president of technology and sales for Liberty Oilfield Services, delivered at The Bakken/Three Forks Shale Oil Innovation Conference & Expo, however, was a clear exception. For the March issue, we put together an event review highlighting the industry's most important topics and talking points discussed at the event. Shortly after I began reviewing Weijer’s presentation, “The Proof is in the Production: Benefits of a Design Focusing on Conductivity and Contact Area in the Williston Basin,” I knew there was an important story to be told based on his incredibly informative slides.


After reviewing multiple slides and handwriting several pages of notes on Weijers work, I had  everything I needed to put together a story on Liberty Resources II’s industry-leading take on well completion design. But, having been engrossed in the slides, there wasn't time to open a word document on my lap top to take notes on Weijers’ presentation, so I wrote them on the back of a discarded press release from November I’d had lying around. The story, “Liberty Resources Is Back In The Bakken,” is on page 30.


Weijers presentation was one of many well worth writing or talking about. In addition to the event review piece from this issue based on some of the presentations, our team also had the opportunity to speak with several mainstream media outlets about some of the more timely topics during the show. TCrude-by-rail was one of the hottest topics, and rightfully so.  The U.S. Department of Transportation, the Pipeline and Hazardous Material Safety Association, the Association of American Railroads and many other groups have been active in making suggested changes, enforcing new regulations or continuing operations designed to enhance the safety of crude-by-rail transport from the Bakken.


As the feature story, “The Safest Route,” reveals, the rail industry is welcoming changes to the transport of crude-by-rail and, in many cases, spearheading the changes. Ed Hamberger, president of the AAR, says changes to the crude-by-rail process will not hinder those working in the Bakken. The work by the rail industry and others to enhance the crude-by-rail transport method responsible for more than 70 percent of all Bakken-crude movement is proof that the Bakken is constantly evolving. We need look no further than the numbers for carloads of crude +between 2008 and now.  Six years ago, the AAR reported roughly 9,500 carloads originated to carry crude. Today, more than 415,000 carloads originate with crude.