Bakken Firms Earn Major Recognition

By The Bakken Magazine Staff | October 04, 2013

A marketing campaign to promote and provide information on the Western Area Water Supply Project in northwestern North Dakota has earned national recognition. Led by Advanced Engineering and Environmental Services (AE2S), the marketing campaign has won the 2013 National Marketing Communications Award presented by the Society for Marketing Professional Services. The explosive growth in northwestern North Dakota, fueled by the Bakken oil and gas play, pushed the number of rural user requests for WAWSP service from 400 in 2010 to more than 17,000 today. To help explain the system, AE2S developed a website, advertised, issued news releases, coordinated an event and shot and edited a documentary about WAWSP.

“AE2S’ efforts have been instrumental in getting the word out about this public water supply project. The WAWSP is now a household name in northwestern North Dakota due to branding, media coverage, direct mail pieces and successful public events,” said Jaret Wirtz, WAWSA executive director.

Bridger LLC, a national oil handling and transport company, didn’t win any awards for its work in the Bakken play, but it was recognized by Inc. Magazine as the fourth fastest growing energy company. The company provides trucking, pipeline and pipeline injection services in the Williston Basin. Over the past three years, Bridger has grown by an outstanding 26,000 percent, putting the company in the same group of previous Top 10s as Microsoft, Oracle, Under Armour and Zappos. Of any company on the Inc. 500 list, Bridger has the highest revenue.

Julio Rios, president and CEO of Bridger, said the success is a direct result of what he calls the three P’s of productivity: people, processes and products. “The top talent and innovation we have brought to the midstream energy space has been largely responsible for our success.”