Winning With Shale Water

By Hydrozonix | January 16, 2020

Hydrozonix fears no water.  The Conroe, Texas-based water management company has adapted to the changing needs of the shale energy development industry by altering or enhancing its equipment, pricing structure and offerings. In 2019, Hydrozonix was recognized by Frost & Sullivan for its work with frac water and its strong overall performance. 

In its explanation of the award, Frost & Sullivan pointed to a bacterial disinfection and recycling method created by Hydrozonix called HYDRO3CIDE. “Realizing that the hydraulic fracturing industry was a cyclical as conventional oil and gas operations, Hydrozonix embarked on a radical transformation with the development of its flagship solution,” the global information and consulting firm said. “Instead of being hampered by the commitment to acquire technology patents, Hydrozonix took a whiteboard approach and completely redesigned the solution to lower the capital cost to under $1 million, reaching roughly $700,000, which is a 70 percent cost savings that benefits customers.”
After redesigning and upgrading its technology, the company sold two units in 2017, 15 units in 2018 and is now on track to sell up to 30 units in 2019. In addition to rental offerings of the HYDRO3CIDE technology package, the company has also began consulting work and more complex custom projects. Knowing the industry was pushing for automation, the water-team designed a platform that can be completely automated. Some customers wanted completely automated facilities with pumps and valves integrated into their own systems. “Today the HYDRO3CIDE operating system is a platform allowing for complete facilities to be automated and controlled from a PC or cellphone,” Frost & Sullivan said. PR

Earning the 2019 Competitive Strategy Innovation and Leadership award for frac water quality management required Hydrozonix to stack-up well across a wide range of criteria. 

Strategy Innovation 
Criterion 1:
Strategy Effectiveness Requirement: Strategy effectively balances short-term performance needs with long-term aspirations and vision for the company. 
Criterion 2:
Strategy Execution Requirement: Adoption of best-in-class processes supports the efficient and consistent implementation of business strategy. 
Criterion 3:
Competitive Differentiation Requirement: Unique competitive advantages with regard to solution or product are clearly articulated and well accepted in the industry. 
Criterion 4:
Executive Team Alignment Requirement: The executive team is aligned with the organization’s mission, vision, strategy, and execution. 
Criterion 5:
Stakeholder Integration Requirement: Strategy reflects the needs or circumstances of all industry stakeholders, including competitors, customers, investors, and employees.
Customer Impact 
Criterion 1:
Price/Performance Value Requirement: Products or services offer the best value for the price, compared to similar offerings in the market. 
Criterion 2: Customer Purchase Experience Requirement: Customers feel they are buying the optimal solution that addresses both their unique needs and their unique constraints. 
Criterion 3:
Customer Ownership Experience Requirement: Customers are proud to own the company’s product or service and have a positive experience throughout the life of the product or service. 
Criterion 4: Customer Service Experience Requirement: Customer service is accessible, fast, stress-free, and of high quality. 
Criterion 5: Brand Equity Requirement: Customers have a positive view of the brand and exhibit high brand loyalty.