Exciting Times In Shale

By Luke Geiver | September 03, 2017

When global energy giant Halliburton reached out to our team to learn if we would be interested in speaking with them about some of their work in unconventionals, we were excited, but we also knew there was a challenge ahead.  The opportunity to tell a portion of a world-recognized brand’s story—Halliburton is essentially the Nike or Microsoft of the oil and gas world—was one we couldn’t pass up. But, we also knew it would be difficult to narrow down their perspectives and product descriptions into a magazine-style piece. We knew some serious information condensing lay ahead. So, we narrowed our focus to two areas: trends Halliburton has encountered or is planning, and the technologies and strategies the company is investing in specifically for shale energy producers. Check out the full story, “Growing the Shale Brand,” on page 14.

Although there is plenty of exciting or valuable storylines to follow in the major shale plays (Permian, Eagle Ford, Bakken, etc.), we chose to cover some of the other emerging areas that could be the next big thing in unconventional development—depending of course, on a range of factors. Patrick C. Miller spoke with multiple researchers and experts on potential plays in North America that aren’t currently grabbing headlines or drawing investment. The resulting piece offers some exceptional insight and perspective on the topic of emerging plays, and, it does more than that.
While we aren’t about to get into oil price predictions or calendar guesses at when a major upcycle will begin, we feel confident in saying there is an excitement brewing in the industry. Companies large and small have developed new and better tech offerings suited for lower priced oil. Operators have found the messaging and strategies necessary to gain funding and investment dollars to maintain a fairly consistent drilling, completion and production schedule. And, as we should know by now, there is always something favorable (like new plays yet to be developed) on the horizon. These are exciting times for shale. They may be a bit of a rollercoaster ride, but that isn’t necessarily a bad thing. After all, don’t people pay good money or give their time to experience the elements of the ride every day of the year?

Luke Geiver
North American Shale magazine